Career milestones that shaped her expertise

Three institutions, three different starting points, and three systems that kept running after she moved on.

Avalon Pharma

Digital transformation

End-to-end HR digital transformation

processing time: −60%
data accuracy: 95%
employee satisfaction: +40%

Challenge

Fully paper-based processes and no digital HR systems, which slowed operations and made performance hard to track.

Approach

Designed and delivered a comprehensive digital transformation strategy: automating every HR process and building an integrated system for performance, talent and global partnerships.

Result

Processing time cut by 60%, data accuracy improved by 95%, and employee satisfaction up 40%.

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Royal Commission for AlUla

Institution building

Building a human capital system from zero

department founded: 0 → 1
talent attraction: Global
leaders developed: +50

Challenge

The need for an integrated human capital system that matched the ambition of a major cultural project and attracted the best talent.

Approach

Established the Community Engagement and Partnerships department from scratch and developed policies and procedures aligned with international best practice.

Result

An integrated team, international talent attracted, and a motivating culture that supports the AlUla vision.

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Dalni Business Center

Restructuring

Restructuring the HR function

operational efficiency: +35%
employee retention: +20%
career paths redesigned: 1,000+

Challenge

A traditional HR structure that no longer matched modern human capital practice.

Approach

Led a full restructuring programme and developed new policies for recruitment, training and performance.

Result

Operational efficiency up 35%, retention improved by 20%, and an effective succession programme in place.

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04Success stories

Impact beyond the three projects

Royal Commission for AlUla
From zero to an integrated system
Built the Community Engagement and Partnerships department from scratch, with an integrated system covering hiring, development and strategic alliances.
Avalon Pharma
A transformation that changed the rules
The move from paper processes to an integrated digital system, improving operational efficiency by 60% and strengthening the employee experience.
Dalni Business Center
Building a high-performance culture
A comprehensive performance system that linked individual and organisational goals and raised retention by 20%.
Public sector
Developing national leaders
An integrated young-leaders programme that prepared more than 50 leaders and localised every supervisory role in the target department.
Development advisory
Redesigning career paths
Rewrote career paths for more than 1,000 employees, lifting job satisfaction in the annual surveys.