Lamia Baradah · Human Capital Leader · 17 years
Turning people froma cost centreinto a profit engine
Seventeen years leading human capital inside major Saudi institutions — government, banking and pharmaceuticals. This is where I write about what I have learned.
From her talk at the KBLT Conference — 5th edition
- 0+years in human capital
- 0sectors: government · banking · pharma
- 0professional certifications
Proud to have worked with
A 17-year journey leading human capital
17+
years across government, banking and pharmaceuticals
From Dalni Business Center to the Royal Commission for AlUla, and on to leading digital transformation at Avalon Pharma — a career that has touched every part of human capital.
A seasoned professional with more than 17 years developing and delivering innovative HR strategies. I have led digital transformation initiatives in several of Saudi Arabia's leading institutions, building cultures that motivate people and lifting organisational performance.
- 01
Digital transformation
Leading the full digitisation of HR operations and talent systems.
- 02
Strategy
Tying human capital plans to the organisation's goals and indicators.
- 03
Talent
Attracting, developing and retaining capability at regional scale.
- 04
Change management
Leading organisational change and building a high-performance culture.
Six fields she works in
The fields she has spent seventeen years in, and what each one taught her.
Saudi people at the heart of the Vision
Vision 2030 puts people at the centre of the national transformation, and the Human Capability Development Program is one of the programmes built to deliver it. That is the starting point for what I work on and write about: people as an asset worth investing in, not a cost to be managed.
- 01
A vibrant society
Workplaces that keep national talent and give it a clear career path.
- 02
A thriving economy
A productive workforce whose return is measured like any other investment.
- 03
An ambitious nation
Institutions that run efficiently and transparently, with leaders grown from within.
National minds build the future.
Ideas that travel ahead of her
Five convictions that come back in every project I work on — and the ones I want my name to stand for.
01 / 05Talent
The best talent isn't looking for a better job — it's looking for a clearer future.
Attraction starts with a clear path, not the size of the salary.
Milestones that shaped her expertise
Three institutions, three different starting points, and three systems that kept running after she moved on.
Avalon PharmaDigital transformationEnd-to-end HR digital transformation
Fully paper-based processes and no digital HR systems, which slowed operations and made performance hard to track.
Designed and delivered a comprehensive digital transformation strategy: automating every HR process and building an integrated system for performance, talent and global partnerships.
Processing time cut by 60%, data accuracy improved by 95%, and employee satisfaction up 40%.
- processing time
- −60%
- data accuracy
- 95%
- employee satisfaction
- +40%
What colleagues say about her
Lamia doesn't hand over recommendations on paper. She walks in, reads the numbers, and leaves behind a system that actually works after she's gone.
Chief ExecutivePharmaceutical sectorShe built an entire department from zero in under a year, with an international team and a clear performance culture. That is rare.
Director GeneralGovernment entityThe performance system she designed stopped rating inflation — and for the first time, our indicators meant something in board meetings.
VP, Human ResourcesBanking sectorWhat gets measured improves — and what gets written lasts
I write every week about human capital in Saudi Arabia: what works, and what is talked about more than it is practised.
A new article every week
from inside the Saudi market
