Contact Lamia Baradah

Traditional HR runs operations — hiring, payroll, leave. Human capital treats people as an asset you invest in and measure: what they cost, what they produce, and how to raise the return.

Because most of what is published in Arabic about human capital is translated from a different context. Seventeen years inside Saudi institutions taught me that what works here is not always what the books say.

Not the system. Failure starts when the system is bought before the problem is diagnosed, so a broken process gets automated instead of fixed — and then the software takes the blame.

Not turnover on its own, but the cost of losing the right person. Turnover is an aggregate that hides the difference between people whose departure is a loss and people whose staying was the loss.

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